How to open a digital marketing company in Dubai
With the growth of entrepreneurialism and new startup businesses in Dubai, quality digital marketing agencies, that really know the city’s consumer market, are in high demand.
New businesses set up in Dubai want targeted strategies and effective communication, that results in public brand awareness and translates into profitable sales. If you’re a digital communication’s professional, now is a good time to consider opening a marketing business in Dubai. In order to start your digital marketing company, you must obtain a digital marketing license in Dubai, UAE.
Read on to learn more about how to set up a digital marketing company in Dubai.
Process to start a digital marketing agency in Dubai
Decide whether you want to opt for a mainland license or a free zone license. Opting for a mainland company setup in Dubai gives you the freedom to operate anywhere in the UAE.
Digital marketing license being a professional license allows you to get 100% ownership of your business without the requirement of appointing a local sponsor or local service agent.
Choose a company structure for your business, whether an LLC, sole establishment, branch company, etc.
Choose a company name for your business.
Obtain an initial approval certificate.
Activities to provide for a successful digital marketing startup
An increasing amount of business is being conducted online, among businesses set up in the UAE and across the globe. This includes the sale of products and services through digital platforms. Companies not only require websites which showcase the complete range of their offerings in an attractive and organised manner, but also require reliable e-commerce functionality. A marketing agency startup in Dubai that can offer technical services, such as building a customer-friendly website, in addition to digital content production, will stand out from the crowd.
Despite the growth in e-commerce, the consumer market also remains traditional. Customers still enjoy visiting stores and having a tactile experience, where they can see and touch the products they want to buy, as well as, have their questions answered by customer service representatives. For implementing smart sales strategies and retail, include expertise on your team who understand interior design, as well as product-placement techniques, to encourage buyer behaviour.
Social media analytics
Social media applications such as Facebook and Instagram have significantly opened up avenues for digital marketing and communications beyond traditional websites. These newer, ever-increasing platforms offer social engagement, as well as, creative methods for spreading awareness about a company’s products and services. These applications also track analytics that allow a company insight into how its communication strategies are driving customer behaviour, and the extent to which they are translating into sales. Your marketing agency startup in Dubai needs to provide expert and in-depth knowledge on social media landscapes, and how to use them effectively.
Marketing communication’s material is of many types: email, online brochures, articles in business publications, and blogs. To tackle clients’ different marketing communication needs, your business setup in Dubai needs to put together a team of quality writers, who have a way with words, as well as expert knowledge on a variety of subject areas. A skilled and diverse content production team, means you’ll be able to secure and retain a large number of clients who trust your company for all their marketing needs.
In addition to interest-grabbing, researched content, digital marketing materials need to be visually attractive to draw and hold the attention of potential customers. That means, you need a talented digital graphic artist – someone who can design imagery that supports written and social media content, as a complete concept. With this kind of in-house talent, you can ensure your client’s branding, communications strategy and messages fully reach their audience.
Why choose Decisive Zone to setup your digital marketing company
Business consultants at Decisive Zone can guide you:
1.) To choose the right location for your business in Dubai.
2.) Suggest different forms of company structures that can benefit you in UAE depending on your location.
3.) Suggest different activities you can include in the digital marketing license in order to get the full benefit from the license.
4.) Can take care of all the necessary paperwork and approvals required to get the digital marketing license in Dubai, UAE without any hassle.