With the global attention over the past few years on #metoo, there is a renewed wave of female empowerment with one of the many positive outcomes being increased recognition of women’s contributions, not only in the workforce at large but also to independent entrepreneurship.
Role models for women’s empowerment and gender equality
With the ongoing inequality of pay and the number of women in management and leadership roles, other women need to see trailblazers, hear their stories, and learn about their experiences, so they too can dream big. Until recently, women made up only 30% of shareholders in UAE companies, but now those numbers are surging, especially with startups. As entrepreneurs, women are creating role models for themselves and the next generation, actively leading in the business world and creating leadership opportunities for themselves and those who aspire to go beyond traditional constraints.
Diversity, visibility, and representation
If you do a Google search for ‘women entrepreneurs’, you’ll be surprised and happy to learn the list is both long and interesting. They are backed by major global investors. More and more women are bringing innovative solutions to business, especially to e-commerce development within the UAE. Women entrepreneurs also often band together, creating a diverse community that supports and empowers each other.
Entrepreneurship gives women control over their personal and professional lives
It can be exceptionally difficult to find job flexibility in the UAE, which can make work-life balance impossible. By launching their own ventures, women entrepreneurs are setting their own professional schedules. They create businesses that allow them to thrive at work and at home. Additionally, owning their own company gives women a visa and revenue source, bolstering their independence and demonstrating personal empowerment for the next generation.
Companies that value diversity are more successful
The truth is, women bring a unique and fresh perspective to the business. Several research studies have shown that women-run companies perform better financially. Investors have more trust in their output because they view women leaders as more goal-oriented. Having women in the C-suite also helps create a more supportive work culture. It attracts better talent to build an environment that creates a balance between personal and professional lives for everyone.
Consult with us on how to set up women-focused and women-friendly businesses and office environments. Women entrepreneurship is definitely on the rise and you don’t want to miss being a part of it.