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Importance of branding your company

When setting up a business in Dubai, entrepreneurs take a series of measures to ensure its success. One of these steps should be the careful curation of the company’s brand identity in order to differentiate it from its competition in the market.

This means that despite the high costs of starting a company in the UAE, entrepreneurs should resist the urge to go with minimally priced, generic marketing tactics. This will result in a dilute brand identity that is not likely to speak to the targeted audience and will affect a business’s potential to attract clients.

Below is a breakdown of how branding can help you when you start a business in Dubai:


A strong brand identity helps your target audience find you.

When setting up a business in Dubai, it’s important to create a professional and cohesive brand identity from the get-go. By doing so, your company will communicate directly with its target audience, relying on an emotional connection to motivate those potential clients to purchase your products or services.

An effective brand will resonate with the customer, who would see your brand’s identity as a reflection of his or her own values. Therefore, it inspires potentially long-lasting loyalty in a customer and earns their repeat business, which in turn translates into greater profits. 


A strong brand identity sets you apart from your competitors.

As technology continues to foster the growth of the global marketplace, businesses around the world have realised that their competition is no longer limited to their geographic vicinity. And Dubai is no different.

With the influx of foreign investment into the city, the number of business startups in Dubai is increasing at a rapid rate. Add to that the pressure of watching out for your business’s overseas counterparts, and you realise that the importance of distinguishing yourself from the competition cannot be overstressed.  

By establishing how the new company you started in Dubai addresses its target audience’s pain points, you help customers choose you over your competition by pointing out how you are better. With a clear identity, a business is also able to establish its credibility, which attracts and retains customers.

A strong brand identity drives up the financial value of a company.

There is another important upside to having credibility. By assiduously building on its brand values, a company reaps significant financial returns. A strong brand is assumed to have a solid future, and thus will be valued higher in stock than other business startups in Dubai.

This economic benefit of branding makes it easier for a company to execute its growth plans, whether by securing funding more easily or rolling out to an IPO.


A strong brand identity inspires employees.

A brand does more than just speak to the customer. It also tells employees what their company stands for. When a company can confidently convey that their products and services are aligned with a higher goal, that mission drives employees to work with commitment. It also instills a sense of pride in employees, increasing their level of satisfaction, which in turn positively impacts their productivity levels.


Do you need more information for your new business startup in Dubai? Our experts at Decisive Zone can guide you about the requirements of starting a business in Dubai. Contact us now to book an appointment.

About the author:
Jovana Petrovic | Marketing Manager

Jovana Petrovic | Marketing Manager

Jovana is the energy kick of the team, leading the marketing team with creativity and unique drive. She re-imagines the ordinary and transforms them into new ways of reaching audiences.
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